Alm Alm

Austrian National Tourist Office Press Site

Our service for the UK's travel media.


Austria is a country with scenery beyond comparison and a warm hospitality welcoming all. Cycle through lush green valleys or walk amongst spectacular mountains criss-crossed with sparkling streams in summer. Come winter, it’s time to head to well-groomed pistes and stunning panoramas. No matter what time of year, Austria awaits you with fresh air, individuality, “Gemütlichkeit” and value for money.

From the latest press releases to story ideas and images, we hope this glimpse into Austria inspires you to come and spend some time with us. Should you need any further information or if you would like to discuss a press trip we'd be delighted to assist.

Recently Added

Experience Austria Online: Visit Cultural Institutions & Natural Landscapes Virtually


From streamed Vienna State Opera performances to 360° videos of hiking trails, the Austrian National Tourist Office has put together a collection of virtual experiences which bring Austria’s culture and nature to life online.

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Sustainable Tourism – in Austria, it comes naturally


From organic farming in the valleys, to mountain lifts powered by renewable energy, a sustainable mindset weaves its way through Austria. For tourists, it's an added value to know that holiday memories needn't to leave an environmental mark.

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Summer PR News 2020


Austria holds steady as a beloved summer destination for many Brits, with over one million overnight stays during the warmer months in 2019. This year, new attractions, programmes and innovation make summer holidays in Austria more enticing than ever.

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Sleeper Train Route to Austria Means More Ski Time and Way Less Carbon


A sleeper ski train route takes you right to the Austrian slopes while slashing your journey’s carbon footprint by around 80 per cent – and adding two full ski days to your holiday.

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Austrian National Tourist Office Media Archive

Images and articles on Holidays in Austria

To the archive


Austrian National Tourist Office
Eleanor Moody, PR Manager
4th Floor, 54 Hatton Garden
London EC1N 8HN

Tel:07825 267 693