18.12.2020

Austrian National Tourist Office introduces 'Vorfreude' competition, helping Brits look forward to travel in 2021

The Austrian National Tourist Office is running a competition to help Brits add a little 'Vorfreude' to their lives. Meaning joyful anticipation, literally: advance joy, there's no denying that we could all use a sense 'Vorfreude' after the trials and tribulations of 2020.

UK residents can head to austria.info/vorfreude until 31st January 2021 to nominate a friend or family who they know really deserves an incredible holiday, and they'll be in with a chance of winning a once-in-a-lifetime trip to Austria, to be taken next year. The prize includes seven nights plus half-board for two people in the four-star Hotel Hochfilzer in Ellmau, two six-day ski passes for SkiWelt Wilder Kaiser - Brixental, and two flights to Austria.

Full prize details, plus terms and conditions, can be found here, with high-res images available to download at the end of this page. View the Vorfreude video on the Austrian National Tourist Office's Facebook.

 

Weissensee © Kärnten Werbung / Franz Gerdl
Weissensee © Kärnten Werbung / Franz Gerdl
Eating Kaiserschmarrn © Serfaus-Fiss-Ladis Marketing GmbH / Daniel Zangerl
Eating Kaiserschmarrn © Serfaus-Fiss-Ladis Marketing GmbH / Daniel Zangerl
Herbal Hiking © Hochkönig Tourismus GmbH
Herbal Hiking © Hochkönig Tourismus GmbH
Adlerweg © TVB Osttirol / Fabian Pimminger
Adlerweg © TVB Osttirol / Fabian Pimminger
Vorfreude © Österreich Werbung
Vorfreude © Österreich Werbung

So let's look forward to . . .

The Great Outdoors

Trade experts predict that holidaymakers in 2021 will be looking to immerse themselves in nature, with wide open spaces, clean air and fresh water. For glimmering lakes of drinking-water quality, relaxing woods and energising natural formations, head to Lake Weissensee in Carinthiathe forest wellness trail at the Reiterkogel in Hinterglemm and the majestic Krimmler Wasserfälle, Europe's highest waterfall.
 

Multigenerational trips

Many are anticipating a surge in the demand for multigenerational trips following a period of separation. Austrian regions such as St. Johann in SalzburgSerfaus Fiss Ladis and Kitzbüheler Alpen St. Johann in Tirolare family friendly from top to bottom, offering plenty of activities in which everyone, from little kids to their doting grandparents, can get involved, such as balloon rides and short, accessible themed walking trails.
 

Making like a local

UK tour operators predict that, once travel can return safely, holidaymakers will be eager to get to know their destination by seeking out insight from locals. In Austrian locations such as Vorarlberg, Zell am See-Kaprun and Hochkönig, visitors can join locals to experience a special side to the region, and even learn new skills. Look forward to husky sledding with Husky Toni, yodelling with Thomas Reitsamer and educational hiking with local herbal educators.
 

Bucketlist Adventures
After a year of little to no travel, the allure of big, bucket-list holidays is understandable, with people excited to experience the once-in-a-lifetime trips to which they've been looking forward while staying at home. For adventurers and hiking enthusiasts, this might mean Austria's iconic 413km Eagle Walk, while road-trippers can head to the Grossglockner High Alpine Road, feeling free as they fly along this spectacular panoramic path, radio blasting, the wind in their hair.