04.03.2024

ITB Berlin 2024: Feel the "Lebensgefühl"

Austria presents itself innovative, sustainable and with new “Lebensgefühl”.

State Secretary for Tourism Susanne Kraus-Winkler, Managing Director of the Austrian National Tourist Office Astrid Steharnig-Staudinger, Salzburg's Deputy Governor Stefan Schnöll and Managing Director of SalzburgerLand Tourism Leo Bauernberger gave insights into Austria's multifaceted presence at the opening press conference held at the Austria stand of the ITB 2024 in Berlin today. This year it’s all about sustainability, innovation and winter tourism, with a special focus on the FIS Alpine World Ski Championships 2025 in Saalbach.

ITB Berlin 2024: Feel the 'Lebensgefühl' (PDF) 
ANTO's new brand identity showcases what life in Austria feels like (PDF)