Winter in Austria: It's a Feeling!

Can’t wait to hit the pistes again? You're in good company! In Austria, winter is more than just a change of season – it’s a way of life.  

This year, we invite you to embrace both the cherished clichés and the hidden gems. Yes, Austria is lederhosens, schnitzel, and The Sound of Music. Yes, it’s the Alps, snowsports, and racing legends. But Austria is also quiet snowshoe trails, lakeside spas, and alpine cuisine that rivals the world’s best. It is history, culture, family warmth, and adventure in equal measure.

Once you take your first steps into the unknown you’ll find many paths to take, many different flavours of Austria for you to taste! From Olympic runs to family-friendly pistes, from Christmas markets to Michelin-starred dining. After all, not every winter holiday needs to focuse entirely on skiing and snowboarding. Many resorts in Austria also offer the likes of snow shoeing, fat-biking, museums, spas and much more. See for yourself and get ready to be amazed! #lebensgefühl

UK media requests: As always, if you have any questions or would like further information and high-res images, please email pressuk@austria.info.