Austria Achieves Banner Year
Travel from the US to Austria saw a whopping 12.3% increase from 2014 to 2015 with 708.000 hotel arrivals in 2015.
2015 overall was a very good year for Europe. Travel from the US to Europe increased 5.9% from 2014 with a total of 12.6 Mio arrivals in Europe in 2015, according to the latest figures from the US Department of Commerce.
Arrivals in Austria hence grew about twice as strong as overall US traffic to Europe and prove that Austria is one of the most sought after destinations. The perfect combination of culture and nature is the primary appeal of Austria as a destination, the essence of what the Austrian Tourist Office has been focusing on in its marketing efforts.
Vienna broke its previous US arrivals record from the year 1990. With 363.159 arrivals from the US in Vienna alone, the US market is one of the top performers.
The Austrian Tourist Office has recently completed its website relaunch to offer the perfect platform to promote the varied and colorful aspects of a vacation in Austria. This week the Austrian Tourist Office launches its new marketing campaign “Journeys Through Austria” offering expertly curated itineraries. Insider tips combined with practical information provide a travel planning tool for the visitor from the US to experience Austria at its fullest.
Austria also benefits from an increase in convenient flight connections from the US. Austrian Airlines now serves 5 nonstop gateways to Vienna – established JFK and Washington DC with the more recent additions Chicago, Newark and Miami. Additionally AirBerlin increased its service to Vienna from the US with convenient connections in either Duesseldorf or Berlin.
Michael Gigl, Director of the Austrian Tourist Office USA & Australia is optimistic for the year ahead – “We will continue our focus to promote the unique symbiosis of culture and nature. A visit to Austria is not “just another vacation on the bucket list” but a rewarding experience and immersion in Austrian culture and lifestyle. It is easy for our guests to feel at home, they quickly feel part of an authentic lifestyle that is rewarding and enriches their lives even back at home”.