Summer (and Beyond) in Austria:
Feel the 'Lebensgefühl' 365 Days a Year

Think Austria is just for winter and skiing? Well, you couldn’t be more wrong! The picturesque mountains, stunning landscapes, and cheerful people don’t just disappear once the snow melts. When the cold of winter is gone, Austria transforms into an idyllic summer paradise replete with alpine lakes, rolling green hills, and almost limitless possibilities for outdoor activities. And yes, there are the lederhosen, the dirndls and the schnitzel feasts, but you'll be surprised about how much more there is to discover!

No matter the season, the Austrian “Lebensgefühl” comes to life through the spirit of the locals, their lifestyle, and their reverence for the natural world. It's a celebration of life, a deep appreciation for the moment, and a great sense of joy that we invite you to embrace - and take back home.

And there's more: Travelling transforms us, providing new experiences and perspectives that leave a lasting impression. Austria’s alpine landscapes, pristine lakes, vibrant cities and authentic locals imprint themselves far deeper in our memory, as an image or a sensation. We like to call this the Austrian synapse. Because once you’ve spent time in Austria, you won’t get it out of your head.

Get ready to be enchanted by Austria and the Austrians first-hand! 

UK media requests: As always, if you have any questions or would like further information and high-res images, please email pressuk@austria.info.